Sit, Stop, Speak
Radio & interactive print
Create radio advertising that celebrate Dr Martens unique brand.
Mandatory: use the strapline #StandForSomething or what do you stand for? Our thoughts behind the strapline was, when you stand for something, it can be unproblematic and free. But when it truly matters it often comes with a price. Dr martens has always been a brand for the outsiders, rebellious and edgy people who dare stand out from the norm. There is something about those black boots that make you 5 inch taller, tougher and more powerful.
This is a celebration in cooperation with Dr Martens for people who dared to really #StandForSomething. And sometimes he or she changes the world while doing so.
Creative team :
Flemming Boutrup, creative & copywriter
Line Hvid, creative, art director & sound