Lonely Hearts Motel

Creative Direction & Concept Development, Press material,

Graphic Design and Photography/Production Design at the Event


We are all lonely from time to time, but for some reason it feels wrong, a bit taboish, or just moments from a bad movie. "Evenings where the bottom of the wine bottle seems miserable and the roll-down curtains crawl around your apartment while zapping netflix or scrolling insta while friends have great fun." The Danish clothing brand Pechugatees and the Danish blogger HelseMatilde decided to make a campaign about lonelyness. Together we created the campaign concept "The Lonely Hearts Motel". Which ended up in an real life event with a lot of laughter and great fun.


Lonely Heart Motel Team :

Anna Waller Andrés : Pechuga owner, project lead and so much more.

Helse Matilde : Co-Partner in the Lonely Heart Motel project, Press contact and so much more..
Adéla Hrdlicková : Patch Designer & Artwork
Sienna Rousseau : Photograph
Line Hvid : Creative Direction & Concept Developer, Project lead, Press contact, Artwork & Graphic Design, Production Design.
Signe Jacobsen: Project lead, Music management, Press contact, Artwork & Graphic Design 
Enida Kapetanovic: Spons coordinator & host
Marie Inge Malberg: Press contact, Spoons & Patch-making
Mette Dalgaard Nielsen: Influencer contact

​Cornelius Qvist: video material on the party night https://corneliusqvist.dk

Big thanks to Teglværket for hosting us!

Big thanks to IDA RED & Mai Scharup for playing!!

Big thanks to all sponsores : Jo:ga, GoBoat, Cafe Norden, Amazing space, Klaverfabrikken, Spillestedet Forbrændingen,

Spillestedet Stengade, Grød, The body shop, KIMS, Girls Are Awesome, Nivea, Underprotection, Cinemaxx, Promenaden, 

SULT, Boutique Fisk, L’oreal, DoYoga, Playprop, Fujifilm Instax, Kleenex & Woman